Genesee Beer to make comeback - South Florida Business Journal:

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The renewed effort will includr merging the sales and marketing teams from Labatg USAand Genesee, once a recognized beer in Western New York. The company said it has begunb $6 million in upgrades and will investanother $4 millionn in 2010. “Positive changes are brewing,” said Rich Lozyniak, the new CEO of Nortgh American Breweries. “We’re reviewing every aspectr of our business to strengthenthe brewery’ s position.” NAB said it will upgrade breweruy equipment, make necessary repairs and add boiler controles and steam economizers that reduce energy consumption. The changesw are expected to bring annual operating saving s of morethan $1 million.
In addition to Genesee, the breweryy produces Seagram’s Escapes, as well as Dunded Ales and Lagers family ofcraft brands, which includexs the Original Honey Brown The Rochester company distributesw several imports, including Imperiall from Costa Rica, Steinlager from New Zealand, Toohey’e New from Australia and Thwaites from the U.K.