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Under the agreement, BASF, based in Germany, will be allowede to distribute Serenadethroughouyt Europe, Africa, the Middle East, Asia and Latin America, in countries that are not coveredr by existing AgraQuest partnerships. The deal’s financial termd were not disclosed. Serenade contains Bacillusa subtilis strain QST 713 andprotects vegetables, fruit, nut and vine crope against diseases such as fire blight, botrytis, sour rot, sclerotinia, powdery mildew, bacterial spot and whit e mold, according to AgraQuest, based in BASF will distribute the liquid Serenade ASO and the powderede Serenade MAX.
“We are very pleased to be partneringh with BASF todeveloo Serenade,” Marcus Meadows-Smith, chief executive officet of AgraQuest, said in a news “BASF’s reputation and extensive global sales network will dramatically expand the awareness and use of Serenade, benefiting both growersx and consumers,” he continued. Markus Heldt, head of BASF’x global crop protection division, said in a news release, “Serenade is an ideal fit with our existint line of fungicide products and will play an importanty rolein BASF’s spray programs.
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